Alex Bell

Pacific University Homecoming

ROLE – Illustrator & Designer

For the university’s homecoming celebration, I designed a suite of promotional collateral, including a registration brochure, save-the-date postcard, web and email headers, programs, and a welcome book.

Inspired by the National Parks posters and my appreciation for watercolors, I created several mixed-media illustrations for the collateral. This approach combined traditional and digital illustration techniques, resulting in three primary illustrations and several spot illustrations for the various pieces. These illustrations featured iconic campus landmarks – a recurring theme in alumni communications – reimagined in a watercolor style.

Tri-fold self-mailing registration brochure for Pacific University Homecoming. The cover features a watercolor illustration of Marsh Hall.
Save the date postcard for Homecoming, with the front featuring a vertical illustration of Marsh Hall.
Campus banner featuring a watercolor illustration of McCormick Hall.
Photo of a stack of Class Books, each with a watercolor illustration of Carnegie Hall on the cover.
Campus banner featuring a watercolor illustration of Carnegie Hall.
Flatlay of a double gate fold alumni award program. The watercolor illustrations include a vertical illustration of Marsh Hall on the front cover, along with images of the Boxer Statue and Trombley Clock.
Homecoming registration brochure from the following year, featuring a watercolor illustration of Old College Hall on the cover.